Recently, a marketing video promoting Muc Off was re-shared, which ignited considerable controversy for sexualising bike washing – something that, well, didn’t really ask or need to be sexualised.
Many were concerned that it represents a throwback to an older, less enlightened era, although predictably there were also those who were offended that people were offended.
Fi was recently asked for her thoughts on the debate for an article in Cycling Weekly, which does an excellent job of explaining what the problem is, and why something that would’ve been largely seen as acceptable 20 years ago is generating such ire today.
Click here to read the article