FIAS Roadshows, MBWales and embedding the FIAS Framework

The FIAS team is in the process of running our ‘roadshow workshops’ with our consortium of partners – British Cycling, Forestry England, Welsh Cycling, Scottish Cycling and Forestry England. The workshops are designed to initiate conversations about how the four strategic areas in the Framework can inform, shape and transform the work of these partner organisations and further transform mountain bike culture towards gender inclusivity. We are lucky to have excellent support from all our partners, and their energy will enable us to build on existing work and accelerate change. Our first roadshow was with Forestry England at their annual Cycle Network Meeting, held in the Forest of Dean. “We could have talked through FIAS for two days, let alone two hours”, admitted one of the workshop delegates. We agree!

Fi Spotswood presenting research findings to Forestry England

Our Welsh Cycling partnership is led by Robbie George, Director of Development and Participation. He has an ambitious plans for cultural transformation in mountain biking in Wales. Working with Robbie, we are embedding the FIAS Framework into plans for MBWales, a national programme designed to

  • Develop, maintain and grow a sustainable network of diverse mountain biking trails suitable for all levels of rider.
  • Foster an inclusive, vibrant mountain biking community through events, workshops, and skill-building programs.
  • Promote eco-friendly practices such as regenerative trails to and work with industry partners to ensure the preservation of our cherished outdoor environment.
  • Boost tourism and economic growth in local communities by attracting mountain biking enthusiasts and supporting cycle friendly tourist infrastructure.
  • Campaign on behalf of the sector to improve trail access and investment (both public & private) in MTB in Wales.

The FIAS Team will be working with Welsh Cycling to build inclusive mountain biking into MBWales, starting with the MBWales Gathering on 10th May. On LinkedIn, Robbie writes:

“We’re kickstarting discussions on the 10th May @ The Lodge, Staylittle (thanks Phill Stasiw for hosting), in the heart of Powys, and pleased to be welcoming Fiona Spotswood Maria Moxey Martin Hurcombe to work through the #FIAS Framework to ensure we embed considerations about leadership, culture, representation and inclusion throughout our work moving forward.

“Looking forward to engaging with partners from MB Wales Cyfoeth Naturiol Cymru / Natural Resources Wales BikePark Wales Plas y Brenin Revolution Bike Park Trash Free Trails Pedal MTB and more to get the wheels turning and build on the excellent work already achieved to date”.

He adds, “If you are a sector leader in Wales sign up via the link” Developing MTB in Wales – are you in? (office.com).

We are so excited to work with Robbie and the team at Welsh Cycling and we can’t wait to continue the roadshow workshops over the next few months.

Game On screening – what an event!

Fi writes:

Thank you so much Sue Anstiss MBE for coming to Bristol to share your wonderful film with us. We enjoyed our ‘Game On’ day.

We welcomed wonderful academic colleagues to Bristol in the morning for a symposium discussing all things gender inequality and sport. Huge thanks to Jessica Francombe-Webb, Sheree Bekker, Luke Jones, Mike O Mahoney, Jean Williams, Kath Woodward and Katie Liston for joining me and Martin Hurcombe for a wonderfully thought provoking morning.

In the afternoon we welcomed school students from Clifton High School, colleagues at the University of Bristol Business School and across the university, students and members of the Womens Sport Collective to Bristol to share Game On: The Unstoppable Rise of Women’s Sport.

We had a fascinating panel discussion afterwards, featuring Sue Anstiss MBE of course, but also Aneela McKenna (Mòr Diversity), Aoife Glass, Zoe Woodman and Professor Jean Williams.

The audience questions were fascinating, and we touched on grassroots sport, brand influence, activism, authenticity and much more. Thanks to all involved in a wonderful day celebrating, discussing and imagining the trajectory of women’s sport.

New Film Celebrates Motherhood and Mountainbiking

Fi writes:

I’ve returned home from Sheffield today after a night of in a pub with good beer in the company of folk from the mountain biking community.

Supported by Cotic Bikes, we came together to celebrate the launch of a new mountain bike film. For me, this film, and some others I’ve seen cropping up recently, represents the new curation of mountain bike culture, with women fully at the helm.

The film that premiered last night, all 15 gloriously crafted minutes of it, is about Kelly. Kelly-Jane Collinge herself embodies the future of mountain biking and action sports cultures. She rides for adrenaline and sheer fun; for mindfulness, to be connected with others, and to spend time with her little son. She rides with her partner, with their friends. She rides to explore and to be alone. The way she lives and rides embodies a different story of mountain biking. As one participant in my research put it, “mountain biking can be everything”. Maybe we are beginning to rework the culture of the sport. Maybe we can open it up and invite people in who aren’t white, male and (only) rad.

Last night in Sheffield there was an atmosphere of attentive listening to the women dominating the stage. We shared experiences of motherhood, pregnancy, bikepacking with children, riding to feel the absolute abject joy and childishness of squirming tyres and mild peril. And everyone was there to listen, think and celebrate this new kind of story. It’s certainly time.

Thank you Kelly, and the other panellists Vicky Balfour, Phoebe and Bron. Thank you Aoife Glass for always being ready to professionally guide these incredibly important moments of storytelling that shape the future of our sport. Thank you to Cotic Bikes, Rich, Cy and Hannah for supporting our research on Project FIAS from day 1 (https://lnkd.in/eR_qr2xj).

You can watch the film here

We live in a man’s world – don’t we?

Through my research into gender inequality in action sports, and Project FIAS (Fostering Inclusive Action Sports) I spend a lot of time thinking about Red Bull’s grip on mountain biking. The Hardline, and other events, are what people outside the sport know of mountain biking. Cyclists tell me they “couldn’t do mountain biking”, that it’s extreme, dangerous and crazy. There’s a bit of that, for sure, but the real value lies for many of us lies in time away from the rush of traffic, surrounded by trees and trails, alone with your thoughts or sharing some laughs and connecting with others. The coffee is often as important as the ‘shred’. More so. So, Red Bull events pose a problem, but they’re also a real opportunity to showcase what humans are capable of – the intense jumps, huge drops, incredible feats of skill and bravery. They are undeniably thrilling to watch. And all sports need heroes.

Robin Goomes superlative backflip at Red Bull Formation 2022 © Robin O’Neill/Red Bull Content Pool

But…

Due to their elevated prominence in the representation of action sports, gender inequality in Red Bull events takes on even more prominence. This year, Red Bull cancelled Formation, a version of the Rampage free ride event supposed to help women build up to taking part in the main, competitive event. The Rampage co-founder commented that “while women aren’t prohibited from competing, there simply hadn’t been a woman who can ride the Rampage terrain the way the men can”. This feels lazy and defeatest, failing to recognise the way progression in sport happens – not overnight and not by accident, but with opportunity, leadership, exposure and patience.

The article here is written by Jess Holland and describes how another Red Bull event, the Hardline, has put in place a mechanism to support women to build up to participating. It’s crazily difficult, including a 17 metre gap jump that track designer Dan Atherton describes as having “zero room for error”. The initiative was pushed by Tahnée Seagrave to allow women from different mtb disciplines the chance to support each other and level up to the challenge of Hardline. Seagrave is a professional rider, but describes in the article the “frustrations of being a female rider growing up with fewer role models and less sense of possibility than male peers”. But by bringing women together to learn, support, and focus on their riding (and jumping), without feeling minoritised, then magic happens. Progression happens. The gaps are jumped, and past demons are vanquished.

Our research from Project FIAS is cited in this article. Although we are focusing on the more relaxed end of the mountain biking continuum, many of the same themes arise: women progress faster, enjoy mountain biking far more, and are more likely to stay in the sport, when they are supported by other women. They feel less on edge. Women only groups are cropping up all over the UK and they foster a sense of non-competitive support, belonging and validity. Project FIAS is currently developing a framework that will inform the work of organisations in a position to strengthen and support women in mountain biking, and to make sure that the rise of women-led, women-only groups leads to integration and cultural transformation, not just segregation. We have to recognise women’s experiences and barriers in engaging with action sports – and work to overcome them. It’s not enough to push the door open and expect them (as Seagrave describes it) to join a “man’s world”.

 

Of Workshops and Projects

As we mentioned in our last blog,  a couple of weeks ago we held our first steering group workshop with an incredible group of women with expertise in community building in action sports. We spent time discussing what actions sports are, what makes them different, and what the unique barriers are for women to get involved.

We also spent a lot of time thinking about what works in bringing women and girls into action sports, what helps them feel they belong and can develop a lifelong love of outdoor action sports. One of our amazing steering group members created this short video about our first workshop. Josie West was invited to join due to her passion for supporting women into different wave sports, and for transforming the cultures of these sports through collective action.

Click here to see the video

Like kite surfing, mountain biking is not unusual in its poor participation levels of women. Undoubtedly, the conversation is evolving positively amongst industry marketers and media, events organisers and policymakers. Change is happening, but we still have a long way to go before women and girls connect and engage with mountain biking in their own terms, in their own way, without caveats. The culture of action sports remain persistently male-dominated and masculine.

A New, National Framework

The steering group workshop up in Macclesfield also saw the launch of the next stage of our project – to co-create a national framework for transforming women’s mountain biking through supported, sustainable communities. These communities exist already in some places and we can learn a lot from them. Our research has put us in touch with so many fantastic women-led and women-oriented mountain bike groups. Thank you for the warm welcome our team has received!

Our work will use the existing collective wisdom from the organisers and drivers of these groups to develop a framework and resources that can strengthen existing communities of women mountain bikers, help launch new ones connected to local places, and support public organisations to embed transformative practice in the way they offer opportunities for women and girls in mountain biking.

With huge thanks to the wisdom and support of Aneela McKenna, Josie West, Sue Barrett, Kathy Goodey, Jo Lee Morris, Beth Perrou, Zoe Woodman and Claire Bennett.

And thanks to the Project FIAS research team Martin Hurcombe, Barnaby Marsh and Maria Moxey.