Project FIAS is working with Fusion Media, to develop a ‘Transformative Marketing Framework’ for the mountain biking industry. The framework will be co-created and will build on existing examples of best practice to help the industry to become more inclusive and move towards gender equality.
We want to hear from women in the mountain biking marketplace to help us to understand the untapped economic market potential of women’s mountain biking. We want to hear examples of best practice – anything from events, sponsorship, holidays, to product sales…
The Framework will be launched at the Kendal Mountain Festival in November 24!
Please email Fiona.Spotswood@Bristol.ac.uk for more details.
