Our work on project FIAS has been cited in a thought-provoking article by Bike Radar. The article discusses the need to shift the culture of mountain biking to make it more inclusive for women and highlights important topics such as;
- The need for more women in leadership positions within the industry
- The role that stakeholders can play in championing female participation in cycling
- That women feel disconnected from mainstream mountain biking culture, prompting them to start creating their own
- The need for continued effort to help shift culture
The article includes voices from those leading the way in this area, including organisations such as Zwift, Limitlass and the Uplift mentor programme. See the full article here Women’s cycling is growing in popularity, but how can participation be improved? | BikeRadar
